OUR STORY

Ethically made and multifunctional Ath-leisure, Lounge & Underwear brand, designed by two sisters and produced in London for the modern day woman. With ‘Mahila’ meaning a collective of women in multiple Indian dialects, it is a clothing brand but also a platform and community for women to be seen and heard.

The garments are designed with women’s bodies at the forefront, focused on finding the middle ground between comfort and contour that enhances the female form.

It is our belief that mind and body are intrinsically linked, and this motivates us to create clean garments that do not harm the sensitive and intimate areas of a woman's body, as well as the planet. Each piece is end to end designed, sourced and made in London, with the production unit being in East London, fabrics sourced in West London and trimmings from South London.

Mahila was born out of a friendship and sisterhood more than 3 years ago, finding that there was a lack of representation of south asian women in the western fashion space. Mahila’s aim is to contribute to the empowerment of women, focusing on making garments that make women feel confident, agile and sexy, while not exacerbating environmental and ethical issues. Visually and aesthetically there are many references to modern Arab and Desi culture, often drawing from 90s and 2000s Bollywood, but still maintaining an editorial feel, this is due to the founders’ ethnic origin and community.

The lounge and activewear garments are multifunctional, made at a high quality with durable fabrics for the on-the-go woman, she can wear it at home, to the gym, as a beach coverup, and dress it up for the club. Underwear is the base layer of every outfit, it feels intimate and truly for the self, and we believe it deserves as much attention and concern as a coat.

FOUNDERS

Jasmine Gaziza Muller is a fashion presenter and content creator who started her journey in 2018 when she became a co-producer and host on the fashion channel NAYVA produced by KYRA TV. She has then continued to present and host fashion events and interviews, create fashion and beauty related content with and for brands, as well as do advocacy work and complete her degree in Anthropology at UCL.

Isabella Gaziza Muller is a fashion model and content creator, and graduated from UAL with a fashion marketing degree in 2023. She has been commissioned to create crochet garments for fashion brands such as Supriya Lele, GlucGator and Katya Zelentsova as well as worked with Ralph Lauren at their studio in London and do content and culture consulting for The Face.

MAHILA has been their passion project with goals to change the way women view their bodies, intimacy and heritage, as well as shed light on the beauty of South Asian culture.